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Cloud Shopping Cart

A function that can improve the user experience of people who have roommates when they shop online together and split the bill.

UX ResearchMobile App2019
Cloud Shopping Cart Cover

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The Challenge

How might we help roommates shop online together and split the bill easily?

“As a college student, I almost buy all the things online. When my roommates see things I bought, they would ask me for the link. It’s tiresome to wait for my roommates to choose and it’s complicated to split the money... Also, it’s easy to forget to pay back.”

— From a typical college student

Exploratory Research

Understanding the current shopping process, finding pain points, and investigating existing market solutions.

User Journey Map

I mapped out a user journey of a typical buy-things-together process to visualize areas where pain points might arise.

User Interviews

To understand the problem scope and the shared shopping experience, I conducted 5 interviews with 4 students and 1 young professional.

  • Shopping together mostly happened during big sales.
  • Users usually spent a lot of time waiting for their friends to decide what to buy.
  • Girls like to discuss goods and share with each other.
  • It’s complicated to calculate split bills (e.g. $20 off $75 purchase).

Competitive Analysis

I observed several money split apps that help users to calculate money and split bills. Also, I found out some similar functions from Uber, Meituan, and Airbnb.

Ideation & Solution

With our concept direction set, I began developing wireframes and features, generating solutions to overcome the identified difficulties.

Initial Solution Concept

Wireframing

I developed various iterations of the key features and began gathering feedback from several classmates.

Cloud Shopping Cart Prototype

The final module improves the user experience of roommates shopping together online, helping them collaborate on purchases and split bills effortlessly.

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